Scott Cooper is President of Marketing Engine Group, a marketing strategy and planning firm located in Madison, Wisconsin. The firm specializes in helping firms focus on target market behaviors, create impactful brand stories and develop strategy and marketing plans that inspire both internal staff and external consumer audiences.
Scott was formerly SVP Marketing for Famous Footwear and SVP Corporate Brand Marketing for Brown Shoe. He was part of the senior leadership team that led the turnaround of Famous Footwear. The repositioning laid the foundation for store growth to over 1,100 stores and a greater than 300% gain in operating profits over five years.
Prior to joining Brown Shoe and Famous Footwear, Scott was President of The Hiebing Group, a marketing research, strategy and advertising agency with a client list that included Coors, Mercury Marine, Jan Sport, Culligan , Northwest Fabrics and Crafts, Cloth World, McDonalds, Coca Cola, Orkin, NorWest Bank, Anchor Bank, Epic Software, Credit Union Executive Society (CUES), American Automobile Association, and Kimberly-Clark.
Scott is the co-author of four books published by McGraw Hill, The Successful Marketing Plan (3rd edition), The One Day Marketing Plan (3rd edition), The Successful Marketing Plan Brief Edition, and Tips and Traps for Marketing Your Business. Scott was an adjunct professor for 16 years at the University of Wisconsin teaching at the MBA level and undergrad in the schools of Business, Retailing and Journalism. He's been a keynote speaker and led seminars on marketing strategy and planning for the University of Wisconsin Continuing Education Program, BrandSlam, Inc. Magazine, national trade associations, and many individual businesses.